Hi, I’mNatalia.

Senior Product Designer creating products that stay clear as they scale, and the systems that keep them that way.

Available for contracting and permanent rolesAvailable for workCV

Empathetic with a user. Technical with an engineer. Strategic with a stakeholder.

Latest
projects.

How I
work.

Every project starts as a sketch nobody agrees on. Here is how it gets to something real.

About Me
  1. ( 001 )

    Name the problem first.

    Briefs often arrive as a ready-made solution. I trace them back to the decision someone needs to make, and agree on that before opening Figma.

  2. ( 002 )

    Build the pattern, then the page.

    A good screen helps once. A clear pattern, with its states and rules written down, helps every team that ships after me.

  3. ( 003 )

    Prototype while it's cheap to be wrong.

    I use AI to get rough ideas in front of users within days, then let what people actually do decide what stays.

  4. ( 004 )

    Stay close until it ships.

    I work alongside engineers through build and check the live version against what we agreed, edge cases included.

RECOMMENDATIONS

A collaborative partner
in driving results.

Hayley Smeulders
Natalia is thoughtful, curious, and easy to work with. She consistently raised the quality of the conversations, delivered work reliably and responded well to feedback, which made her a steady and trusted presence on the team. She's a strong designer who can grow with the role and contribute well beyond execution.
Hayley SmeuldersProduct Design Lead, Lantern.ai
Jahz Rojaz
Having been able to work closely with her, I am impressed by how innovative she can be as someone who saw how she tremendously improved our workflow in Archax by introducing our design.
Jahz RojazProduct Designer, Archax
Ramya Parimi
Natalia is an advocate of user centric approach and design thinking implementation. I have learnt so much from her about design thinking, user centric approach and many other skills during our collaborative meetings!
Ramya ParimiDevRel, Ping Identity

Creative
dispatch.

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Let's connect, whether you have a project in mind, or just want to say hi.